Ironclad's brand connects the ages-old practice of creating contracts with the modern teams — and people — who manage them today.
Identity
The new icon-mark is washed in our primary brand color, Illuminated Green, which symbolizes shining a light on the dark, mysterious world of contracts and now partnered with a friendlier word-mark. We’ve balanced this modern color with a family of traditional neutrals.
Our brand extended into the upcoming Ironclad Apex conference
Illustration
We’re honored to serve our customers and felt strongly that they deserved a specific illustration style to highlight their individuality. So, we developed a scalable illustration style with roots in traditional portrait painting and modern editorial fashion illustration.
Custom illustration of our customers
Color Palette
Typography
Moderat is our workhorse for all eyebrows,
subheaders, and readable body text.
Photography direction
We shoot our real commuity. No props, no staging, no sets.
Come join us in our mission that empowers legal teams to do great things for their organizations.
Blog post
Lead brand designer Camellia Neri discusses Ironclad’s brand refresh and how community came to play a central role throughout the process.
Check it outAssets
Grab a copy of our press kit or brand assets on our press page.
ironcladapp.com/press
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